Euro-Chill International F & B Equipment Singapore
Euro-Chill International is a renowned designer and manufacturer of professional and commercial refrigeration solutions, drawing from more than 25 years of experience in the industry. Surprisingly, they never had a website. That’s because their focus was on designing and manufacturing, with total reliance on well-established distributors to carry their brand into the market. In 2018, we were engaged to design their website to highlight their latest innovation, the Prime Series Display Chillers.
Specs & Info. Architecture
For any web and app project, For a web/app project, premeditative works consume a significant portion of the project schedule before any actual programming & design work commences. Laying the foundations right mitigates errors, bugs and most importantly, on-time delivery.
Once we are briefed by the client, we set out to prepare and present for approval the Information Architecture, Functional Specs & Requirement, Layout/Wireframe and Design Concept.
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Functionality
Specific requirement by the client includes a compare product function and brochure download for every product.
The client also required the website to include a CMS function for in-house editing of content.
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Design Concept
The final design is clean, minimalist and stylish. The home page features a range of border-less, unframed advertisements that fully utilizes the screen estate, placing emphasis on imagery, not text.
The products are presented clearly by categories with thin, elegant typeface and minimalist colour tones – a design that’s easy on the eyes.
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Responsive Design
The website and it’s content are designed to be responsive; a key requirement by the client.
Mobile-friendly sites are imperative for stats have reported that an average of 80% visits to a website today are from mobile devices.
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Click to view full images of website design (PC/Laptop orientation)