Add Your Heading Text Here
PORTFOLIO
CASE STUDY
Client:
Industry:
Location:
Posh Lighting Pte Ltd
Home Fixtures & Fittings
Singapore
E-Commerce Website Design
Non-Functioning Website
Posh Lighting Pte Ltd (Posh Lighting) had a non-operational e-commerce website which lacks navigation on the home page. Product pages was not enabled for digital payment.
The business has been relying on 3rd party channels for online sales and marketing. Leads and sales came from referrals and walk-in customers primarily. Our consulting arm was approached to implement digital advertising (PPC) but the e-commerce site needed to be functioning first.
Market Positioning
The consultants determined that Posh Lighting need to appeal differently from the competitors through product curation and marketing. The concept needed to be modern and designer in style.
Posh Lighting needed to be differentiated from the traditional retailers and distributors commonly found in Singapore.
Click to view
Content Structure & Information Architecture
Laying the foundations right is to look beyond the scope of work now. The structure of the website design paves the way for effective SEO, SEM and 3rd party listings when needed.
Prior to full-scale execution, we present for approval the Information Architecture, Functional Specs & Requirement, Layout/Wireframe and Design Concept.
Click to view
Concept & Direction
By today’s standard, the website plays a significant role in determining market positioning, corporate image and credibility of the company.
The image and style of the site helps to highlight Posh Lighting as a designer-style lighting boutique with some other complementary products.
Click to view
The completed website design project
Click to view full images of website design (PC/Laptop orientation)
Discover the design at www.poshlight.sg
Client:
Industry:
Location:
Posh Lighting Pte Ltd
Home Fixtures & Fittings
Singapore