Client:
Industry:
Location:
Year:
Gempuree Biotech Co. Ltd.
Skincare/Cosmetics
Singapore
2019
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PORTFOLIO
CASE STUDY
Client:
Industry:
Location:
Year:
Gempuree Biotech Co. Ltd.
Skincare/Cosmetics
Singapore
2019
Gempuree is a skincare brand from Taiwan and was looking to expand into South-East Asia. First on the itenary – Singapore!
This called for the localization of their brand identity and marketing effort. Estab. was engaged to provide a comprehensive range of services, from brand identity design to implementation of their go-to market strategies. One of the more urgent task was to adapt their product packaging for sales & marketing in the region.
Series Identity
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Their flagship series of product (Aqua Diamond) consists of a Cleansing Foam and a Moisturizing Cream. Being a Made-In-Taiwan brand, Traditional Chinese is the dominant language on their materials, including their product’s naming convention.
Aqua Diamond is directly translated from “液體鑽石”. We find a need to change both the English and Chinese name to one that is more apt for a skincare brand.
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A new name and series mark was created based on the client’s original intentions of the name.
The total series identity includes visual elements that drew inspiration from the outlook of the product. Purple-tone previous stones, facet lines from diamond and the colour; Gold.
Design
The diamond facet lines is the predominant visual element on the finalised concept. Gold hotstamping was added to the the lines and logo for that added exquisiteness.
Our role also administers the material selection and liaison work with the appointed printing company. All working files for printing, cutline and finishing are created and provided on our end.
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Our team of Copywriters worked on the marketing literature for this series. The packaging features a short extract from the full literature.
Gempuree engaged Estab. because of our ability to create content in both Simplified Chinese and Traditional Chinese. Our position as a bridge between East and West; our literacy and our understanding of both cultures and markets positions us as an ideal partner for regional (APAC) operations.
Final Product
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