Packaging Design (Gempuree Thy Series)

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PORTFOLIO

CASE STUDY

Client: Industry: Location: Year:

Gempuree Biotech Co. Ltd.
Skincare, Cosmetics
Taiwan – APAC
2019

Client formulated a routine set formulated to perform the most fundamental skin care requirement for all. We were engaged to set the branding concept & directions for the series, followed by designing the packaging for the series that consist of 3 products.

After a comprehensive project brief and presentation of product facts, our first priority was to figure a name for the product series, followed by the creation of distinct visual elements for the series.

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The products are, according to the client, the very basics of everyday skin care. It is a 3-step standard routine with the 3rd step being any products that should be used for treatment, according to the user’s unique conditions. We presented visual elements to represent the initialism of this 2 + x routine. We proposed that the series be called thyRoutine, and each product name to be tagged with the word ‘thy’ in front for series consistency.

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The products are said to be “basic” so our selection of colors are based on presenting a minimalist series identity that utilize only 2 or 3 tones in their packaging and marketing materials. Our pick of colors are primarily Earth and Aqueous pastel ones.

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The next course of action would be to determine the tone and typeface for marketing literature. As basic as the products are, we produced a whole series of content that is forthcoming and functional. This included full and short description versions for series and individual products.

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Integrating the Series name, visual elements and colors we proposed, we presented the concepts for packaging as a set of 3 products.

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Presentation of concepts for internal and external packaging sets.

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Vector design for visual elements on Thy Mask internal and external packaging. Due to the availability of more space, the Mask packaging allows for more input of relevant graphics compared to the limited space on the Cleanser and Toner’s box and canister.