STRATEGIC SERVICES
THE SCIENCE
Strategic Services relies on strategy in a highly competitive environment.
The digital evolution of marketing have created a science out of what we do. Let’s figure the right mix of elements for your requirement.
STRATEGIC ELEMENTS
These are the action to take after setting the fundamentals right.
We are consultants with practical experience in making campaigns perform, bringing a business overseas and creating a successful brand.
BASICS ELEMENTS
These are the basics of all marketing communications and branding. Here we set the fundamentals right before we embark on strategic actions for real results.
Let's Dive In!
Social Media Content Marketing
Social Media and Content Marketing are distinct techniques but complements each other for maximum efficacy in your marketing effort. They are inherently co-dependent.
We strategize and implement objective-centric campaigns for branding or leads generation, leveraging on established channels with massive distribution, huge user base and most importantly, demographical relevance to reach our to your target audience.
Scope of Social Media Content Marketing
First we explore and establish the goals and objectives of social media and content marketing with the client, come to an agreement on the target audience, channels and methodology to reach out to them.
Next we design a strategy based on these facts, answering the questions of what type of content(s), how it shall be produced, when and where to publish them etc.
* All of our services includes a preliminary brand audit as part of the discovery process.
We have the resources and experience to manage all aspects of production work for social media and content marketing – from short videos to editorials.
Our end-to-end services includes;
– Concept & Art Direction of Content
– Short Video (1-2min) storyboarding, scripting and videography
– Copywriting of articles, research, opinion and official press release.
– Copywriting of social media post description
– Static Posts – infographics, vector art, source photo (editing)
– Animated Gifs
We plan and schedule content to be posted on the channels that are involved, whether its social media channels or websites.
It is important to monitor and observe the effectiveness of your content marketing effort, apprehending responses to the different type of content, at different period of time of the year. In doing so, we will adjust content concept and schedules to ensure efficacy in what we do.
DIGITAL CAMPAIGN AND STRATEGY
Going beyond the usual SEM campaign, a digital campaign integrates other digital marketing tools with the SEM effort to deliver long-term quantifiable results with a wider impact.
The strategy is focused on creating an ecosystem of digital tools and channels that achieves a common objective through a structured framework for implementation and execution.
Scope of Service - Digital Marketing Campaign
Evaluation of the client’s current state, including their needs and challenges, strengths and weaknesses, and identification of gaps and opportunities that an integrated digital approach can capitalize on or resolve.
A strategy shall be devised to meet the marketing goals, and we shall propose the scope of work that defines the boundaries, goals and deliverables.
* All of our services includes a preliminary brand audit as part of the discovery process.
All channels in the ecosystem shall be set up with a consistent corporate or brand identity. If agreed upon, we may identify and engage 3rd party channels to be partners for content distribution on behalf of the client. We shall also own the integration works with external tools beneficial to the cause.
Scheduling is part of the strategy, as timing of content published over various channels are elemental to the campaign’s success. The production of content is also part of the schedule.
As a partner and extension of our client’s marketing & PR team, we follow a pre-approved content calendar to publish materials to meet the project’s goals.
We constantly monitor the response and result of our actions, identify and fill the gaps, monitor the performance of the project and continuously make improvements.
INTEGRATED CAMPAIGN
An Integrated Campaign blends the virtual world and the physical realm, combining the reach of digital marketing methodologies with the experiential engagement of the real world. We are talking about the Funnel.
An integrated, or Hybrid approach effectively reaches out and drive actions. Integrated Campaigns can be applied for promotions, brand awareness and product launch campaigns. It can include events with activities tied to the digital channels, or an online GWP promotion with redemption at a point-of-sale or pop-up.
Scope of Service - Integrated Campaign
Discovery allows us to understand and evaluate the client’s requirement, current challenges, strengths and weaknesses, identify gaps and opportunities, and assess what elements shall be integrated into the campaign.
A proposal detailing the goals, objectives, deliverables, schedule and the strategy for implementation shall be presented for approval.
* All of our services includes a preliminary brand audit as part of the discovery process.
We set the fundamentals right, preparing the necessary for the campaign to kick-off
– Integration /setting up of digital channels and tools
– Negotiation and implementation on partner’s website and ecommerce
– Physical location sourcing, site visits, negotiations with 3rd party on space allocation and budgeting
– Design & Installation of physical location, which can be or a combination of pop-ups, window display, multi-brand visual merchandising, store Point-of-Purchase marketing etc.
– Street Activation permit, manpower sourcing, uniforms etc.
– Logistical arrangements
Whether virtual or real-world, our team is constantly monitoring the progress of the campaign to ensure that there are no disruption and deviation from our deliverables. Management and activation of back-up plans are especially crucial when there is a live event, with endless possibilities of situations requiring quick and active intervention from our team.
The campaign may be a week-long short promotional campaign or brand awareness campaign stretching for a month. Regardless of duration, we are always accountable to our clients with daily and weekly reports, with a review of progress with the client.
MARKETING STRATEGY CONSULTING
Our consultant can develop and implement your marketing strategy or review the on-going strategy to identify gaps and shortcomings as an independent, qualified expert. We consult based on proven methodologies and hard facts derived from research and analysis of your company or brand’s past data.
Consultants shall also study the tactical components of the strategy, such as Campaign execution, service touchpoints, customer experience etc. and make the necessary proposals.
Our Consultants are qualified under SS680:2021 standards with specialization across various industries and business models.
Consultancy Assignments
– Strategy Development & Implementation
– Strategy Review, Improve, Implement
– Resident Consultancy: Special Projects/Team Set-Up & Training/SOPs/
– Management of Implementation Plan
– Grant Application
* Estab shall not take part in tender of execution works required in the strategy if engaged to manage the strategy implementation.
BRAND STRATEGY CONSULTING
Brand Strategy positions your brand competitively in the market and in the mind of your customers. Contrary to the misconception that reduces it to logo design and other aesthetic components, it is a data-driven, analytical, systematic and iterative approach to increasing value for both the customers and the company.
True branding builds value for the company beyond short-term gains. It is a strategic management consideration that probes the company’s readiness in-terms of reputation, scalability, finances and human resource.
Our consultants, qualified under SS680:2021, can either audit and propose improvements to your current brand strategy, or devise a strategy and implementation plan with you from the ground up.
Consultancy Assignments
– Strategy Development & Implementation
– Strategy Review, Improve, Implement
– Resident Consultancy: Special Projects/Team Set-Up & Training/SOPs
– Management of Implementation Plan
– Grant Application
* Estab shall not take part in tender of execution works required in the strategy if engaged to manage the strategy implementation.
MARKET RESEARCH + ANALYSIS
Like the purpose of verification and validation of international standards, Market Research is an indispensable component to all marketing and branding undertaking. It seek to acquire real feedback for both work-in-progress and completed work from the people that matters – the target market segment.
Through carefully planned research methodology, selected participants and source of information, we seek to obtain unbiased clarity, guidance and certain assurance for our clients on the progress or outcome of a project.
Scope of Service
Market Research can be initiated for many purposes. It is important to clearly define the purpose(s) and set measurable and quantifiable objectives.
Define the approach and methodologies for conducting the research, such as determining if it shall be an online/street survey, small group sessions, online questionnaire incentive, target demography and how participants shall be selected etc.
We shall also facilitate secured means of data collection, collate and analyze with techniques such as qualitative analysis.
Present the findings to client and stakeholders. Propose the actions to take based on the findings.
The client may take action on our findings and engage us or other agencies to follow-up on the implementation.